Thursday, June 12, 2008

Effectiveness of measuring email marketing open rates 'is on the wane' - Business Strata - Business News


Effectiveness of measuring email marketing open rates 'is on the wane'
Business Strata - Business News, UK - Jun 11, 2008
The effectiveness of using open rates to measure the success of email marketing is "on the wane", according to an expert. The ClickZ Network's Karen Gedney ...

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